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For mobile advertising, orchestrate don't dominate says leading analyst Peggy Salz -
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Gigafone makes mobile advertising easy with the launch of Ochre -
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Gigafone announces service launch in Germany partnering with E- Plus -
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Watch a real debate on mobile advertising - sponsored by Gigafone -
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Gigafone and Xtract partner to create a superior mobile marketing platform
Watch a real debate on mobile advertising - sponsored by Gigafone |
“Today’s fragmented mobile advertising ecosystem creates a catch-22 for advertisers and agencies. Measurement and planning on mobile are difficult and this dramatically reduces the propensity for brands to invest in mobile advertising in a turbulent economic environment. While existing mobile advertising campaigns fail to break new ground, there is little to measure, distribute and plan,” Gregory Khaldey, Chief Executive Officer and President of Gigafone, said. |